The tangible and sustained increase in effort and enthusiasm that come when people feel they are part of something that's important, challenging, and bold - something special - far exceeds the results you get if your organization pulls together only when it is threatened.
Beyond mere compliance . . . commitment
Most employees will give you compliance. They want to know what’s expected of them and they’ll do what’s expected. But for sustained performance you need to go beyond mere compliance to committed employees who ask, “What has to change, and what can I do to make that happen?” To get to this point, you need a “shared vision.”
Create a shared vision
To commit to your success, employees must be able to commit to their own success. Creating a shared vision is really all about understanding that people do things for their own reasons. Make sure your employees have reasons of their own to help you achieve your goals.
People will enlist in your vision one at a time. The enthusiasm will spread. More creates more. The payoff comes when the business is wildly successful – for them and for you.
The four basics
Communication creates clarity. Relevance builds interest. Consistency generates action. Involvement encourages commitment.
It’s a process not an event. Make sure you have ways to get input from your staff all year long. Your employees are the ones on the front line. They know what works and doesn’t work. They know what customers want and don’t want.
When you manage your business from a strategic perspective, you and your entire staff are solving day-to-day problems with an eye on “what” and “why,” not just how.